MUMBAI: ITW Consulting, the sports management company that won the in-ground and production rights for the Ireland vs India T20I series, announced Netmeds and Dalmia Cement as the Title and Powered by sponsors respectively for the competition on Sunday.
Netmeds.com is India’s largest online pharmacy and is promoted by Dadha Pharma, a Chennai-based company and backed by investors including OrbiMed, Tanncam, Sistema and MAPE Advisory. The 2-match series will be known as the ‘Netmeds Cup Ireland vs India T20 Series 2018 Powered by Dalmia Cement’ which is scheduled for June 27 & 29 at the Malahide Cricket Club Ground, also known as The Village in Ireland.
Netmeds.com Founder and CEO, Pradeep Dadha, will be present to award the newly designed Netmeds Cup Trophy and to personally congratulate the Netmeds Cup Man of the Match. He expressed delight at the development.
“We are proud to be associated with these stellar athletes who are also India’s best cultural ambassadors to the entire world. T20I matches and the run-up to the World Cup are some of the most highly viewed and exciting events of the year. We strive for the same qualities of teamwork, strategy and precision execution, that the Indian team always brings to these matches,” Dadha said.
A few weeks ago, the company had signed up MS Dhoni as its brand ambassador, increasing its sponsorship in cricket.
“Reaction to our relationship with MS Dhoni has been incredible. The Netmeds Cup gives us a chance to quickly build on the enthusiasm and give Indian cricket fans even more to cheer about. We wish new captain Virat Kohli and the team all the best and are truly confident that they will bring the Netmeds Cup home from Dublin”, he added.
Dennis Cousins, Commercial Director, Cricket Ireland believes that this agreement will help the country become a stronger commercial force besides improving as a cricketing nation.
“Cricket Ireland anticipates that the T20I series against India will be the biggest worldwide TV audience of any sporting event ever staged in Ireland. We are delighted that Netmeds and Dalmia Cement are now going to be associated with this prestigious series. With the potential TV reach of the series and sell-out crowds anticipated on each day, Irish cricket has become a significant platform for showcasing brands through activating in stadium, event association and through broadcast sponsorship.”, Cousins said.
Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd. said, “We received an overwhelming response for the title sponsorship rights and we are pleased to secure Netmeds as the Title Sponsor and Powered By Sponsor to Dalmia Cement. Their investment will provide them with exposure to millions of cricket fans across the world. This is yet another important partnership facilitated by ITW Consulting as we continue to drive the marketing and commercial value of Cricket. It is undoubtedly evident that the series will be a platform for brands across the world to build strong and strategic engagement.”
