LONDON: Premier League giants Arsenal have announced a unique partnership with global music and streaming platform Tidal, backed by popular American singer and rapper, Jay-Z.
Arsenal and Tidal will collaborate to create exclusive content that celebrates football and music together and their shared commitment to developing young talent. The club’s star trio of Danny Welbeck, Hector Bellerin and Reiss Nelson have already combined their ultimate playlist on Tidal.com/Arsenal.
The agreement will see members of the club gaining access to Tidal’s music library featuring over 50 million songs, 200,000 videos, curated playlists and other special content – including the likes of Jay-Z’s 13th studio album 4:44, Rick Ross’ album annotations and more.
Arsenal’s Platinum and Gold members will have the privilege to subscribe to Tidal’s Hi-Fi service for free for the first six months, while Silver and Red members will be given access to the Premium service for the same period.
Arsenal will also be supporting the Tidal Rising Programme, which helps in discovering talented and aspiring musicians. It also aims to connect artists directly with football fans via one-of-a-kind events, meet & greets, ticket giveaways, livestreams and more. Tidal has already held Tidal X events with artists including Rihanna, Beyoncé, Iggy Azalea, Blood Orange, Ty Dolla $ign and Maleek Berry.
Arsenal’s chief commercial officer Vinai Venkatesham said: “Football and music are great passions of so many of our global supporters. This partnership combines these two passions in a unique way and will give our members access to some fantastic benefits. It is also a celebration of our shared belief in young talent, and will create opportunities to bring together our players with Tidal’s rising artists.”
Tidal’s chief operating officer Lior Tibon said: “Football and music are two of the most universal languages around the world and we’re thrilled to spotlight promising young talent in both of those areas. This initiative is so synergistic with our shared belief in young talent – we’re looking forward to sharing an elevated music experience to Arsenal and its members.”
