MOSCOW: The 2018 FIFA World Cup finally completed its list of local sponsors, signing up with Russia’s Alrosa – said to be one of the biggest names in the world diamond mining industry.
It joined the likes of the Russian Railways in the list.
As part of Alrosa’s deal with FIFA, the firm has been granted brand association rights for the region and promotion rights on social media. They will be exhibited on LED boards in all stadiums during the tournament and benefit from product exposure in selected areas of the FIFA World Cup venues.
“With the FIFA World Cup just around the corner, we are very pleased to have another strong stakeholder like Alrosa on board,” FIFA’s chief commercial officer Philippe Le Floc’h stated.
“The tournament will be a celebration of football in Russia and all over the globe. It is also an incredible international marketing platform, reaching billions of people in every single territory in the world.”
So far, FIFA has signed sponsors from Russia, Qatar and China.
