MUMBAI: Online entertainment ticketing platform BookMyShow is the official ticketing partner for the home games of four IPL teams this season.
For the 11th edition of Vivo IPL 2018, BookMyShow is the exclusive ticketing partner and will manage the end to end fan experience for defending champions Mumbai Indians, Shah Rukh Khan’s Kolkata Knight Riders and back in action and beloved Chennai Super Kings and Rajasthan Royals. With this, BookMyShow controls over 50% of the entire ticket inventory this season.
BookMyShow is offering home delivery of tickets and has also lined up offers for its users on ticket purchase by partnering with players like Payzap Amazon Pay, Ola, MakeMyTrip and Goibibo. In addition, BookMyShow is leading sale of corporate and hospitality tickets which will offer the best views of the ground, complimentary F&B, and official team merchandize.
BookMyShow will also run targeted marketing and promotion campaigns on its own platforms to create awareness on the property.
Albert Almeida, COO – Non-Movies, BookMyShow said: “BookMyShow is proud to be the exclusive ticketing partner for Chennai Super Kings, Kolkata Knight Riders, Mumbai Indians and Rajasthan Royals this IPL season. Each year, we redefine the sports ticketing experience for fans in association with our partner franchisees. Between 2011 and 2016, over 12 million cricket fans bought tickets through BookMyShow and in 2017, we contributed to a 20-25% growth in revenues for our partner teams. Needless to say, we are committed to not just bettering the revenue numbers in 2018 but also making the fan experience during the ticketing process and at the venue, an even better one than before.”
BookMyShow has already commenced online and box office sales of tickets for Kolkata Knight Riders, Mumbai Indians and Rajasthan Royals and the ticket sales for Chennai Super Kings will begin on April 2.
Cricket fans can also engage in fantasy gaming this IPL season with Fantain. BookMyShow made a strategic investment in Fantain in 2016 and since then Fantain has been creating a community for all sports fans to engage with each other beyond the playing arena. This season on popular demand, Fantain is extending its completely redesigned fantasy gaming league to web and mobile web, which will be launched closer to the IPL’s kick off.
