MINNEAPOLIS: Super Bowl LII on NBC, featuring the Philadelphia Eagles winning their first Super Bowl with a 41-33 victory over the New England Patriots, posted a total audience delivery of 106 million viewers, across all platforms – NBC, NBCSports.com, the NBC Sports app, NBC.com ‘TV Everywhere,’ Universo, En Vivo app, NFL.com, NFL Mobile from Verizon, the Yahoo Sports app, and go90, according to Fast National data released by The Nielsen Company, and digital data from Adobe Analytics.
The numbers do not include out of home viewers.
The game (6:31-10:25 p.m. ET) averaged 103.4 million viewers on NBC, a drop of just under 8 million from the 2017 edition, which was aired on the Fox network and saw 111.3 million tuning in.
Viewership peaked at 112.3 million from 10-10:15 p.m. ET during the fourth quarter.
“With an all-time Top 10 audience, the Super Bowl once again proved that it’s the most dominant and consistent property on television,” said Mark Lazarus, chairman, NBC Broadcasting & Sports. “Super Bowl LII delivered for all of our partners, and provided us with the unique opportunity to give America a look ahead at the Olympic Winter Games, which begin live on NBC this Thursday night.”
MOST-WATCHED PROGRAMS IN U.S. TELEVISION HISTORY*
1. 114.4 Million – Super Bowl XLIX, NBC (Feb. 2015)
2. 112.2 Million – Super Bowl XLVIII, FOX (Feb. 2014)
3. 111.9 Million – Super Bowl 50, CBS (Feb. 2016)
4. 111.3 Million – Super Bowl XLVI, NBC (Feb. 2012)
5. 111.3 Million – Super Bowl LI, FOX (Feb. 2017)
6. 111.0 Million – Super Bowl XLV, FOX (Feb. 2011)
7. 108.7 Million – Super Bowl XLVII, CBS (Feb. 2013)
8. 106.5 Million – Super Bowl XLIV, CBS (Feb. 2010)
9. 106.0 Million – M.A.S.H. Finale, CBS (Feb. 1983)
10. 103.4 Million – Super Bowl LII, NBC (Sunday’s game)
*for Super Bowls, includes only full game telecasts
The NBC Super Bowl LII Post-Game Show (10:25-10:45 p.m. ET) averaged 73.5 million viewers – the best viewership for a Super Bowl postgame since 2014 and up 20% from last year (61.1 million viewers).
SUPER BOWL LII IS MOST STREAMED SUPER BOWL EVER:
Super Bowl LII is the most live-streamed Super Bowl ever, delivering an Average Minute Audience (AMA) of 2.02 million viewers via the NBC Sports app, NBCSports.com, NBC.com ‘TV Everywhere,’ En Vivo app, NFL.com, NFL Mobile from Verizon, the Yahoo Sports app, and go90. Last night’s record-setting live stream peaked at 3.1 million concurrent streams.
NBC Sports Digital’s live stream of Super Bowl LII, powered by Playmaker Media, ranks as its most streamed single game ever. Fans consumed 633.7 million live streaming minutes of Super Bowl Sunday coverage across 6.1 million unique devices, up 185% and 112%, respectively, from NBC’s last Super Bowl live stream in February 2015. With 592.1 million minutes, (excluding the post-game NBC Sports stream of “This is Us”), this is also the largest total minutes on record for a Super Bowl. The in-game average minute audience of 2.02 million is up 152% from NBC’s last Super Bowl live stream in February 2015 (800,000 AMA).
“We are excited by the record-breaking consumption as well as the quality of the streams we delivered to football fans,” said Rick Cordella, EVP and general manager, Digital Media, NBC Sports Group. “We believe this is the largest domestic streaming sports event in history.”
Beginning Wednesday night at 11 p.m. ET, NBC Olympics will live stream 1,800 hours of the XXIII Olympic Winter Games from PyeongChang, South Korea, a record for a Winter Olympics. PyeongChang will be the first Winter Games to offer live streaming of the NBC broadcast network, including primetime and primetime-plus programming.
HALFTIME SHOW FEATURING JUSTIN TIMBERLAKE: The Pepsi Super Bowl LII Halftime Show featuring Justin Timberlake, during the 8:15-8:30 p.m. ET quarter hour, was watched by an average of 106.6 million viewers.
