MUMBAI: Sony Pictures Networks India’s video on demand (VoD) platform SonyLIV has launched a new football campaign with a mission to make football a more accessible sport.
The new campaign, that addresses the challenges of football fans, speaks about the fans and how their love for the game scores over their attachment to individual leagues, clubs or players.
SonyLIV features major football championships like UEFA Champions League, UEFA Europa League, La Liga, Serie A, Ligue 1 and the upcoming FIFA World Cup Russia 2018.
SPN, Digital Business, EVP and Head Uday Sodhi said, “With the growing football following in the country, we at SonyLIV believe that it’s about time that fans are informed about a legitimate and versatile online platform that will enable viewership access to their favourite games. This consumer insight is what led us to create a first of its kind unique campaign which is a dedication to the fans. We are certain our consumers will see merit in it.”
Publicis Ambience Chief Operating Officer Paritosh Srivastava stated, “In India, football is considered as the minority sport as it is dominated by cricket. Through this TVC, SonyLIV engages with the fans and celebrates their undying passion for the sport.”
