MUMBAI: Kingfisher Premium has announced its association with FC Goa and Bengaluru FC as the Good Times sponsor for the two teams for the upcoming Indian Super League that kicks off on 17 November.
Kingfisher will connect football enthusiasts through this association and develop a strong brand presence through various engaging activities, says a company statement.
As part of its association with the teams, Kingfisher will execute a 360-degree campaign with robust ATL elements like digital media and print advertising, accompanied by on-ground presence at the matches and social media activations.
Samar Singh Sheikhawat, chief marketing officer, United Breweries Limited, said, “Kingfisher is known to associate with most of the major sporting events in the country and our long standing associations have helped us build a strong connect with our consumers. We see that football fever is catching up in the country and we would like to be a contributing factor in celebrating the glory of this amazing sport. We are extremely proud to be associated with two of the top franchises in the Indian Super League and our association aims to bring fans closer to the sport of football through the ‘Good Times’ experience that Kingfisher provides.”
