MUMBAI: Badminton Asia has appointed events management agency E-Plus Global as its strategic partner to elevate the sport’s outreach globally.
Numerous programmes ranging from the grassroots development in schools and academies to the regional junior and senior level as well as veteran and elite tournaments will be executed in stages. This comprehensive enhancement programme will focus on developing badminton on a wider platform, according to an official statement.
“Our partnership with E-Plus is based on our mutual belief in developing ideas and programmes catered for shuttlers of all levels. This is also a part of our goal to assist National Federations in developing talents for the upcoming Tokyo 2020 Olympics. E-Plus is equipped with extensive experience in promoting, organising and developing sports events, and I am confident that this appointment will further increase the Confederation’s value in Asia,” said President of Badminton Asia Anton Aditya Subowo.
E-Plus CEO Andrew Ching said this popular sport in Asia could be capitalised by corporations and brands to increase exposure and awareness. “Badminton fans across the world will have their eyes on these tournaments. Companies and brands interested in exploring the opportunities to be associated with the sport and its activities can contact us at [email protected].”
Established in 2004, E-Plus holds rights to a variety of sports genre portfolios including duathlons, marathons, swimming, trail running, volleyball and motorsports.
