MUMBAI: For the first time, the All India Football Federation has launched a limited edition of lifestyle merchandise of the Indian national team.
The collection, launched in collaboration with ‘The Souled Store’, includes a range of round neck T-shirts, Polo T- shirts, wristbands, badges, phone covers, posters, among others, and is priced between Rs 59 to Rs 649.
The merchandise will have the official #BackTheBlue theme tagline with the AIFF logo to confirm authenticity of the product and will be available online on thesouledstore.com in addition to e-commerce websites like amazon.in, myntra.com and flipkart.com.
The AIFF merchandise comes close on the heels of Nike’s launch of its India U-17 and senior football team jerseys, which cost upward of Rs 4695 each.
“We are delighted to present the attractive range of merchandise collection for our extremely passionate and fast growing football fans,” AIFF General Secretary Kushal Das told PTI. “Their love for Indian football and the passion to #BackTheBlue has been the unique factor in designing the merchandise.”
