NEW DELHI: SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive’s snooker and 9 ball (pool) league #CueSlam.
The mandate involves using SVG Columbus’ expertise in the digital ecosystem for Social Media, ORM (Online Reputation Management), Web/Mobile user experience, Digital Media and real-time data-analytics for the ongoing CueSlam League.
Says Sportzlive founder Prasad Mangipudi, “This relationship will help Sportzlive to be in control of it digital assets and user engagement using digital asset management and bespoke digital consumer engagement services deployed by SVG Columbus.”
SVG Columbus chief business officer Nitin Sabharwal adds, “We look forward to our foray into sports and entertainment with this relationship and to help Sportzlive get the best in digital conversation management for #cueslam.”
Addss Anurag Gupta, chief executive officer, SVG Columbus,”With this engagement we wanted to deploy our unique live entertainment digital management services to promote and drive traffic to the new age OTT channels for this first ever Snooker and 9 Ball sporting event.”
