MUMBAI: Ace shuttler PV Sindhu has been named the first brand ambassador of tyre maker Bridgestone India, a subsidiary of the world’s largest tyre and rubber company and a Worldwide Olympic Partner.
The Olympic Silver medalist has signed a three-year deal with the company, whose parent is one of the sponsors for the Olympics 2020 in Japan.
Sindhu will be an active part of Bridgestone India’s promotional events, an integral part of its CSR campaigns and the organisation’s brand enhancement activities, it was announced.
Bridgestone announced its Worldwide Olympic Partnership in 2014, making a long-term commitment to the International Olympic Committee that continues through 2024. The company will support this partnership by showcasing the values of community service, social responsibility and respect for diversity that it shares with both the Olympic Movement, it says. Bridgestone also became the first Founding Partner of the Olympic Channel in August 2016, signing a four-year agreement to support the digital platform in its mission to celebrate the Olympic spirit and the world’s greatest athletes.
Kazutoshi Oyama, executive director, Bridgestone India said, “We are thrilled to announce Ms PV Sindhu as Bridgestone India’s first-ever brand ambassador and we warmly welcome her to ‘Team Bridgestone’. Ms. Sindhu’s journey is an epitome of perseverance and determination and is a setting example to the youth to ‘Chase Your Dream’ which echoes with Bridgestone’s global association with the Olympic Games. She is persistent, dependable and carries a winning attitude, which personifies our brand ethos.”
On her partnership with Bridgestone India, Sindhu said, “I am honoured to be associated with Bridgestone India and particularly excited to be the organisation’s first brand ambassador. Bridgestone has a strong sports lineage which is further strengthened with their Worldwide Olympic Partnership. This association is a special one and I look forward to a long and fulfilling partnership.”
Ramakrishnan R, director, Baseline, which handles all the star’s commercial deals, said, “Sindhu embodies the true Olympic spirit of grit, determination, discipline and sportsmanship. With Bridgestone, it is a seamless brand alliance.”
