Global tennis platform Tennium and international sports marketing agency SPORTFIVE have joined forces to market the sponsorship and hospitality partnerships for the tournament at Hamburg’s Rothenbaum.
The agreement will cover the tournaments from 2025 to 2028.
The Hamburg Open is a men’s tennis tournament in the 500 category of the ATP Tour. It takes place on the clay courts of the tennis stadium Am Rothenbaum and welcomes established players as well as up-and-coming talents from all over the world. Top stars such as Roger Federer, Rafael Nadal, Novak Djokovic and Carlos Alcaraz have all played at Rothenbaum. Alexander Zverev, who was born in Hamburg and is currently ranked number two in the world, has also won the tournament.
As an international sports agency specializing in tennis, Tennium organizes some of the world’s most important tennis tournaments, including the Davis Cup, Billie Jean King Cup and the Barcelona Open ATP 500. In SPORTFIVE, Tennium has found an experienced partner with extensive tennis expertise: in addition to the German Tennis Federation (DTB), SPORTFIVE’s portfolio also includes Team Zverev and Germany’s biggest tennis star and sports legend Boris Becker.
Kristoff Puelinckx Tennium’s CEO explains: “We’re very excited to partner with SPORTFIVE to connect with regional and national German companies, building a strong, successful, and enduring partnership.”
Hendrik Schiphorst, managing director of SPORTFIVE Germany, adds: “The Hamburg Open at the Rothenbaum is an integral part of Hamburg’s sporting and cultural landscape and is famous for its electrifying atmosphere and passionate fans. We are proud to support this legendary tournament with our expertise with immediate effect and will work hard to help Tennium take its marketing to the next level regionally and nationally.”
