Sony Corporation Wednesday announced that Sony has welcomed KinaTrax, Inc., a leader in research-grade markerless motion capture technology for sports that collects in-game biomechanical performance data on athletes, into Sony’s sports businesses through a recent acquisition.
This acquisition marks a pivotal moment for Sony as it seeks to deepen its influence in the sports industry, particularly in the area of player performance analytics.
Joining forces with Hawk-Eye Innovations Limited, a Sony Group company that forms an integral part of Sony’s sports businesses, KinaTrax will bring its biomechanical and analytical expertise, as well as its markerless motion capture technology, to Sony’s portfolio and is expected to further create synergy to maximize the use of sports data for athletes, teams, leagues and fans alike.
Hawk-Eye, Beyond Sports and Pulselive form the core foundation of Sony’s sports businesses, with a shared commitment to deliver best-in-class officiating, broadcast and digital solutions to the sports world around sports data technologies. Welcoming KinaTrax bolsters Sony’s capability to serve important use cases for sports data, such as analysis and biomechanics for coaching, scouting and athletes’ performance.
Rufus Hack, CEO of Hawk-Eye, Pulselive and Beyond Sports stated: “By welcoming KinaTrax into the family, we are excited to further expand our offering, under our mission of unlocking the power and emotion of sport through data. We are incredibly privileged to partner with an overwhelming majority of the top global sports leagues, and this acquisition allows us to broaden our proposition through new biomechanical insights in the critical and growing field of player performance.”
Steven Cadavid, President of KinaTrax also said: “We’re excited to become part of Sony and its sports businesses, and to bring our know-how to complement the powerful tech Hawk-Eye, Pulselive, and Beyond Sports have developed and are delivering today. The future of sports is in deeper data tracking and the creation of smarter insights through innovative technology. With Sony, by enhancing KinaTrax’s expertise in capturing and delivering biomechanical performance data, we aim to contribute to provide sports leagues, teams and players with the best insights to improve performance and pursue success.”
With its technology already operational in over 75 sports venues—including those in Major League Baseball (MLB), Minor League Baseball (MiLB), and NCAA organizations—KinaTrax is well-positioned to expand. The integration with Sony’s extensive sports business portfolio provides an opportunity for this technology to reach new heights across various sports disciplines.
KinaTrax’s advanced tools facilitate not only the capture of performance data but also its analysis for users ranging from players to coaching staff. This user-friendly approach ensures that all stakeholders involved in team performance can benefit from actionable insights in real time. The technology goes beyond traditional metrics, recalibrating what athletes and coaches understand about performance parameters.
