Puma India has signed a multi-year deal with NEB Sports to become the official sportswear partner for the Mumbai Half Marathon and the Wipro Bengaluru Marathon.
The 8th edition of the Mumbai Half Marathon is scheduled for 17 August, and the 12th Wipro Bengaluru Marathon will take place on 21 September.
Puma’s partnership includes 360-degree support: training runs, race-day performance gear, and post-race assistance.
Puma India MD Karthik Balagopalan said: “The sport of Running is transforming India—shaping lifestyles, building communities, and redefining competition. Our partnership with NEB marksPuma’s deeper commitment to fuel this momentum. India has an extremely vibrant community of close to three million registered runners and double-digit growth in marquee events like the Mumbai and Wipro Marathons. We think it is a fantastic opportunity to empower them to chase their goals and go the distance. This partnership further strengthens our commitment to push and elevate the evolution of running in the country.”
Puma’s running credibility is reinforced by performance data: since October 2024, over 50% of elite podium finishers in five major Indian races wore Nitro shoes.
According to 2024 data, India’s emerging sports business grew 19 per cent year-on-year, with marathons making up 23.5 per cent of the segment.
“We are thrilled to welcome Puma India on board as our official sportswear partner. At NEB Sports, we have always believed in creating inclusive, eco-conscious sporting experiences that go beyond the racetrack. This association marks an exciting chapter in fostering a culture of health and wellness
across communities. Together, we aim to inspire more people to lace up and hit the roads with passion and purpose,” said NEB Sports chairman & MD Nagaraj Adiga.
In 2024, Puma India supported major events like the Vedanta Delhi Half Marathon, Ladakh Marathon, and Adani Marathon, while hosting over 250 training sessions and launching new formats like the Puma x Bumble Singles Run.
