Riyadh Season, the Saudi General Entertainment Authority-backed sports events entity, has agreed terms to sponsor Spain’s LaLiga for the next three seasons.
It marks a three-season deal that positions Riyadh Season as the official sponsor of one of the world’s strongest football leagues.
As part of the three-year partnership, Riyadh Season will look to organise and promote activities for both brands and implement joint initiatives targeting football fans and visitors to Saudi Arabia.
LaLiga president Javier Tebas highlighted the strategic importance of the Kingdom to LaLiga, noting the immense passion that Saudi football fans have for the Spanish league.
He added that LaLiga is committed to fostering the growth of the sports and entertainment industry in the Kingdom by supporting initiatives like Riyadh Season.
LaLiga ambassador David Villa expressed confidence that the partnership with Saudi Arabia would open new avenues for collaboration. He stressed that football in the Kingdom had experienced tremendous growth in recent years, making it an ideal partner.
The partnership, which reflects Riyadh Season’s global presence, aims to initiate promotional activities for both brands and implement joint initiatives targeting football fans and visitors to Riyadh Season.
