Bombay Sapphire gin has signed on as the new global partner with the UIM E1 World Championship, the world’s first and only all-electric raceboat series.
After this partnership, Bombay Sapphire has become E1’s Official Gin Partner, highlighting the championship’s growing popularity. The championship’s teams are backed by global sports and entertainment icons like Virat Kohli, Will Smith, Rafael Nadal, and Tom Brady.
Bombay Sapphire, which has rolled out its new ‘Step Into the Blue’ brand platform, will see it become the Official Cocktail of E1, served to guests of the Ocean Club, E1’s exclusive VIP invite only hospitality offering.
The partnership will debut during E1’s upcoming race weekend in Dubrovnik, Croatia, on June 13–14.
In addition, Bombay Sapphire will also become Official Partners of current reigning champions Team Brady, owned by NFL legend Tom Brady, and Team Drogba, led by Didier Drogba and Gabrielle Lemaire, unlocking additional branding rights and team-specific opportunities throughout the 2025 season.
The partnership between E1 and Bombay Sapphire, shared commitment to sustainability and protecting blue ecosystems worldwide.
Protecting the planet is also a priority for Bombay Sapphire and has been for over 25 years. Crafted using a unique blend of 10 hand-selected botanicals from sustainably certified suppliers from around the world, Bombay Sapphire is distilled at Laverstoke Mill in the south of England, using a signature vapour infusion process that gently extracts the botanicals’ natural flavours, creating its distinctive vibrant and versatile taste.
Since opening in 2014, the distillery’s design has been rated “outstanding” by a top global environmental building assessment. In 2023, it earned Wildlife Habitat Council certification for supporting local wildlife and biodiversity.
To deliver on this shared vision, Bombay Sapphire will serve as the Presenting Partner of the E1 Blue Impact Championship — a sustainability-focused league table that encourages teams to drive positive change by engaging society in restoring ocean and aquatic ecosystems.
E1 founder & CEO Rodi Basso said, “Welcoming Bombay Sapphire as a Championship partner solidifies E1’s status as one of the most compelling commercial opportunities in global sport and entertainment. With celebrity star power, highly competitive racing, and a purpose to accelerate change, we’re the sport of tomorrow that innovative brands are backing today. In E1, Bombay Sapphire has found a natural home. It is a partnership that is built on a passion for blue sustainability and we’re energised to deliver impactful change together as we redefine racing on water.”
Bombay Sapphire Global VP Natasha Curtin added, “This partnership between Bombay Sapphire and E1 is a bold new chapter in our global journey – and brings our ‘Step Into The Blue’ campaign to life on an electrifying, international stage. We’re proud to join forces with E1 to celebrate innovation, sustainability, and the awe-inspiring beauty of the world’s most breathtaking natural blues – while marking our first ever foray into global sports entertainment. Like Bombay Sapphire, E1 is dedicated to inviting audiences to be part of immersive and inspiring moments – and unlocking a world of beautiful blue experiences that not only captivate but are also underpinned by a passion for showcasing the multisensorial beauty of the natural world.”
