Rules X, operating partner of the European T20 Premier League (ETPL), has inducted Dr Laila Mintas to its board.
Per an official release, this strategic addition underscores the Irish technology company’s “commitment to innovation, leveraging Dr Mintas’ 20-year legacy of driving technological and strategic advancements across the global sports industry”.
A globally recognized veteran in sports technology, Dr Mintas has consistently stood at the forefront of innovation throughout her distinguished career. Over the past two decades, her visionary leadership has significantly impacted organizations including FIFA, CONCACAF, and Sportradar. Her profound expertise spans global sports strategy, pioneering digital innovation, and next-generation fan engagement.
Dr Mintas said: “Cricket is experiencing phenomenal global growth, and the European T20 Premier League, under Rules X, represents a monumental opportunity to transform the fan experience through cutting-edge innovation, technology and strategic partnerships. I am incredibly thrilled to join the Board at this pivotal moment, contributing to a league that truly embraces the future of sports.”
Her appointment strengthens Rules X’s vision to build ETPL into a high-impact, tech-forward cricket league with global appeal. ETPL holds the rights for both Men and Women League.
EPTL co-owner Priyanka Kaul noted: “We are making conscious efforts to create a differentiated product with the ETPL — one that’s sustainable, exciting, and drives the sport forward. Welcoming a seasoned global leader like Dr Mintas to our board reinforces our commitment to excellence and innovation. Her global perspective and track record in sports innovation will be invaluable as we shape the future of cricket in Europe and beyond.”
The European T20 Premier League launches in 2026, promising a fresh, world-class cricket experience across iconic venues in Europe.
