Midea – one of the world’s leading smart home appliance brands – announced Wednesday it has become a global supporter of the Asian Football Confederation (AFC) national team competitions.
This multi-year agreements kickstarts with the AFC Asian Qualifiers – Road to 26 and continues with AFC Women’s Asian Cup Australia 2026 that promises to inspire a whole new generation of footballers.
Meanwhile the AFC U23 Asian Cup 2026 in Saudi Arabia is set to be highly competitive as teams look to win the title as well as qualification for the 2028 Summer Olympics.
In 2027, Midea will also be present as a global supporter at the AFC Asian Cup Saudi Arabia 2027. It will be the first time the competition has been held in Saudi Arabia.
“The next four years are set to be an important part of AFC’s footballing history and Midea is excited to become part of all the memories. Combined with our club competition partnership, we look forward to growing together with AFC as Midea’s home appliance businesses goes from strength to strength across the region,” said Midea International Business president Lewis Fu.
Midea and AFC further announced that their partnerships will extend to AFC youth competitions, including the AFC U20 Asian Cup, AFC U17 Asian Cup, AFC U20 Women’s Asian Cup and AFC U17 Women’s Asian Cup.
