WWE, part of TKO Group Holdings, has signed a multi-year partnership that will designate Zenni as the Official Eyewear Partner.
Zenni will launch a curated line of WWE-themed eyewear for adults and kids. The collaboration includes digital content featuring WWE Superstars and fan-customizable frames with various lens options.
TKO executive vice president and head of Global Partnerships Grant Norris-Jones commented, “We are excited to welcome Zenni Optical as the first-ever Official Eyewear partner of WWE. Together, we look forward to activating in innovative ways around WWE’s biggest Premium Live Events and launching a dedicated line of licensed WWE eyewear that embodies our shared passion for bold style.”
Zenni Optical head of Partnerships, Licensing, & Events, Robb Chiarini, said, “WWE is known for its passionate fanbase, incredible Superstars, and larger-than-life moments. At the heart of this partnership is a shared commitment to bold style, everyday performance, and empowering fans to see the world more clearly … whether that’s through the ropes or through the lens. We are excited to not only share our high-quality, affordable eyewear but also custom designs inspired by WWE Superstars and fan-first collaborations; this is more than eyewear, it’s an extension of the WWE Universe.”
Zenni and WWE will also launch custom sweepstakes tied to select events, giving fans a chance to win prizes like floor tickets, exclusive experiences, WWE merchandise, and Zenni eyewear.
The first sweepstakes is now live for the two-night SummerSlam on August 2–3 at MetLife Stadium.
