Häfele, interior solutions segment, has announced Sachin Tendulkar as its brand ambassador, marking the beginning of a new digital campaign series centred around the theme “Maximising the Value of Space. Together.”
The campaign uses the theme “Maximising what matters the most” with a new approach that focuses on product functionality. The campaign features six short films, with the first highlighting Häfele’s MatrixBox Premium+ Drawer Systems.
Hafele South Asia managing director Frank Schloeder said, “With the second phase of Hafele’s campaign featuring Sachin Tendulkar, we are moving forward from brand introduction to value demonstration. We are evolving from telling people who we are to showing them what we do and how our solutions enhance their lives. With relatable, everyday moments and intelligent product integration, we aim at making the brand more accessible and relevant.”
The campaign highlights the benefits of Häfele’s wide range of offerings, including kitchen solutions, small and built-in appliances, lighting, and surfaces.
Tendulkar expressed, “I have always found the kitchen to be one of the most engaging spaces in a home — it is where conversations happen, memories are made, and there is a sense of togetherness. That is what makes it special for me. Through this campaign, Hafele brings to life the idea of thoughtful kitchens with their solutions that truly support everyday living. I am happy to be part of a story that highlights what matters the most in our everyday lives.”
The films will be released in phases across digital platforms, with each episode spotlighting a specific Häfele product and its role in enhancing everyday living.
