Goibibo has partnered with TrueFan AI for a personalised video campaign featuring brand ambassador Rishabh Pant.
The campaign uses AI technology to deliver customised video messages to engage customers.
The AI-driven campaign targets users who initiated a search but did not finish the booking process. These travelers receive a prompt featuring Rishabh Pant in a personalised, AI-generated video that addresses them by name and references their searched destination or mode of transport.
Commenting on the campaign, Goibibo chief marketing officer Raj Rishi Singh said: “We’re always looking for new ways to connect with our users through technology. Our goal is to build a more genuine and personal relationship between the brand and each user through direct and individualized interactions. We’ve seen that video campaigns tend to drive higher click-through rates than text-based ones, which reinforces our belief in the power of visual storytelling. By leveraging AI to deliver contextual and personalized videos featuring a celebrity, we aim to create moments that feel real and relevant to the user.”
Nimish Goel, chief executive officer and co-founder, TrueFan AI, added: “This campaign with Goibibo is a glimpse into the future of personalized communication at scale. By combining the power of AI with the charm of Rishabh Pant, it’s not just creating content, it’s meaningful content, one-to-one brand moments that resonate. It’s exciting to see a forward-thinking brand like Goibibo embrace this new frontier in marketing, where every user feels seen, valued, and uniquely engaged.”
