Evocus, an Indian hydration brand, has entered the sports hydration market with the launch of its new Hydration IV Electrolytes Drink.
The beverage contains essential electrolytes such as sodium, potassium, and chloride, designed to replenish fluids lost through physical exertion or fatigue. Positioned as a clean-label product, it contains no added sugar, caffeine, preservatives, or artificial colouring, targeting health-conscious consumers seeking low-calorie hydration options.
The company is aiming for a 4x revenue increase in the current financial year, with the new product line expected to play a key role in driving this growth.
Evocus, manufactured and marketed by AV Organics Pvt. Ltd., first gained attention with its black alkaline water and is now making a more assertive push into the premium hydration segment.
Evocus founder and managing director Aakash Vaghela expressed, “The Indian consumer is waking up to the importance of hydration beyond thirst-quenching. Hydration IV is our step into performance hydration—a space we believe is still underdeveloped in India.”
