Marvel Studios has has partnered with Formula E for the release of the upcoming “The Fantastic Four: First Steps”.
As part of the collaboration, The Fantastic Four: First Steps will serve as the official race title partner.
The ABB FIA Formula E World Championship season finale will be renamed The 2025 Marvel Fantastic Four London E-Prix, scheduled to take place on 26 and 27 July in London.
Additionally, Formula E’s signature ATTACK MODE – a strategic feature that gives drivers an extra power boost during a race by requiring them to drive off the racing line and through a designated ATTACK ZONE – will be transformed as the Fantastic Four Attack Mode, with other themed elements from the film franchise brought to life across the race weekend.
The double-header event will be held at Excel London exhibition centre in East London.
Currently, Nissan’s Oliver Rowland leads the championship standings with 184 points heading into the season finale.
On this collaboration, Formula E chief marketing officer Ellie Norman said, “This collaboration marks another milestone moment for Formula E. Through joining forces with one of the world’s most iconic and culturally relevant brands, we continue to push the boundaries and challenge the status quo of motorsport and entertainment – we’re not only connecting with a new generation of fans but reinforcing and continuing to position ourselves as a truly global, entertainment brand.”
Formula E chief revenue officer Tiziana Di Gioia added, “I am delighted to welcome Marvel’s first family as title partner of the 2025 London E‑Prix – a historic collaboration that marks a new era in motorsport. This collaboration is a powerful example of how Formula E can deliver across entertainment, culture, and innovation. Just as Marvel Studios brings legendary heroes to the screen, our drivers are real-life speed heroes – and together, we will create a unique and unforgettable experience in London that will engage fans of all ages and expand our sport’s global reach.”
Marvel Walt Disney Studios VP, partnership management and operations Holly Frank expressed, “The Fantastic Four and Formula E share much connective tissue – from innovation and technology to fast-paced action and fun! We’re thrilled to be teaming up to give fans the chance to celebrate the London E-Prix and support Marvel’s First Family.”
