JSW SPORTS has announced the elevation of Divyanshu Singh as its new chief executive officer.
He succeeds Mustafa Ghouse, who has founded Centre Court Capital, a venture capital fund investing in sports tech and gaming. Ghouse will, however, continue his association with JSW Sports as a director.
Singh joined JSW Sports in 2017 to establish the sales & marketing division, driving commercial growth across its athletes, programmes, and franchises — including Bengaluru FC, Haryana Steelers, Soorma Hockey Club, Pretoria Capitals, and Delhi Capitals. He played a pivotal role in scaling the Inspire Institute of Sport into one of India’s largest CSR-funded Olympic sports programmes, while also launching an independent agency vertical that has since doubled in revenue and significantly expanded JSW Sports’ commercial footprint.
In 2021, he took charge of the Haryana Steelers in the Pro Kabaddi League, leading the team to a remarkable resurgence, finishing as runners-up and champions in the last two seasons. In 2023, he was elevated to chief operating officer, overseeing company-wide operations.
With over three decades in Indian sport, Divyanshu’s career began as a professional tennis player, achieving a career-high national ranking of 24 and competing internationally, including club tennis in Valencia, Spain. Following his playing career, he transitioned into coaching at Tennis Excellence Pvt Ltd before moving into the business side of sport with roles in talent management at Cornerstone Sports and Entertainment, and new business development at IMG-Reliance.
On his appointment, Divyanshu said, “The last eight years at JSW Sports have been the best of my professional career in which we have been a part of historical moments on and off the pitch, with the single vision of driving a positive impact in Indian sport. I have learnt a lot from Mustafa who, together with Parth, have been great mentors who have built such a strong foundation for all of us here at JSW Sports. Indian sport requires new imagination and an entrepreneurial spirit to solve complex issues and create value for the entire ecosystem through disruptive business models, and the next phase will be about creating self-sustainable and value creating businesses in Indian sport. My vision is to build on our legacy and establish JSW Sports as a market leader with a wider lens on sport which is not restricted to just the spectator sports market.”
JSW Sports founder Parth Jindal added, “Divyanshu has been a part of the JSW family for eight years, and has grown into the role. I have complete confidence that under Divyanshu’s leadership and vision, JSW Sports will keep pushing the boundaries of what can be achieved in Indian sport. I wish him the best for what I am certain will be a successful chapter for both, him and JSW Sports. Mustafa and I built JSW Sports together from 2012, and he will always remain an integral part to how we’ve grown. I wish him the best with Centre Court Capital. He will continue to be involved in what we do and will provide strategic direction to Divyanshu and JSW Sports.”
