MUMBAI: Sports and athleisure footwear brand Campus Activewear has announced actress Kriti Sanon as the new face of its women’s category.
This association goes beyond a brand–celebrity collaboration, reflecting Campus’ vision to redefine the women’s footwear segment in India, building on the strong growth it has experienced over the past year.
Celebrated for her fearless career choices and ability to balance multiple roles, Kriti embodies the spirit of today’s women—dynamic, ambitious, and unapologetically authentic. From her beginnings as an engineering graduate to becoming one of India’s most admired actresses and businesswomen, Kriti personifies individuality, determination, and style—qualities that inspire women to embrace their choices, both in life and in fashion.
Campus Activewear has long led the way in making sneakers accessible, trend-forward, and comfort-driven for millions across India. In the last year, the brand has seen remarkable momentum in its women’s portfolio, reaffirming the segment as a key driver of its future growth. By bringing Kriti Sanon on board, Campus aligns her bold, multifaceted persona with its vision of creating footwear that keeps pace with women’s evolving lifestyles without compromising on style or comfort.
Speaking on the association, Campus Activewear CEO and whole time director Nikhil Aggarwal said: “We are thrilled to welcome Kriti Sanon as the face of Campus’ women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment. Women’s Sports and Athleisure has emerged as one of the most significant growth drivers for us, and with Kriti’s ability to connect across audiences, we are poised to build on this momentum — elevating our design language, delivering innovation tailored for women, and strengthening Campus’ leadership in this fast-growing category.”
Expressing her excitement, Kriti said: “I have always believed style should reflect who you are, not what you are told to be. For me, Campus, an iconic homegrown Indian sneaker brand, embodies that belief, designing footwear as versatile as the roles women play, while keeping comfort and style at the core. I am excited to join the Campus family and be part of a vision that feels so close to my own — one that celebrates individuality and inspires women to choose for themselves, without any inhibitions.”
