Chinese consumer durables major Haier Appliances, official partner at the ongoing and 2025 editions of the Roland-Garros tennis clay court Major, will be supporting the champions of this sport with which it shares the brand’s values – total dedication to achieving the highest levels of excellence and meticulous attention to every detail.
Roland-Garros will be the occasion to present the new Haier international ambassador in the field of tennis activities: Ana Ivanovic, former tennis player. An ambassador that will be the face of the brand for the entire competition, contributing to its memorability, relevance, and audience engagement. Ana Ivanovic has won 15 WTA singles tournaments in her career, including Roland-Garros in 2008 when she reached number one in the WTA rankings.
Haier enjoys special visibility courtside and also has a stand in the Fan Village with its hi-tech solutions and unique style on display for an experience created especially for the event. Here visitors can absorb the ambience of special guests, supporters and the international community gathered for the tournament. Visitors have the unique chance to interact with Haier solutions and have fun with special sports-themed activities.
A 360° promotion makes Haier a protagonist online with a digital campaign and dedicated social network activities, but also a central role in Paris with advertisements that complement the view from the Pont du Beaugrenelle and domination in the metro station.
This partnership with the tennis world is aligned with Haier’as strategy to increasingly connect with the extraordinary and with its target audience: consumers who favour elegant design, customisation, and top performance.
Besides Roland-Garros, Haier will partner with top tier events for 2024 and 2025 including Mutua Madrid Open, the Nitto ATP Finals, Rolex Paris Masters. The ATP 500 Hamburg Open tournament and two ATP 250 tournaments, Playa Laguna Croatia Open Umag and the European Open (Antwerp), complete Haier events portfolio in tennis.
