MUMBAI: RISE Worldwide, Reliance’s sports, lifestyle & entertainment subsidiary, Monday announced the addition of Sai Sudharsan, to its talent roster.
At just 22, Sai has already represented India in three ODIs, making his debut vs South Africa in December 2023 after having a breakthrough IPL season backed up by an impressive stint in county cricket with reigning champions Surrey. He scored an unbeaten half-century on his international debut and followed it up with another 50 in the next ODI as well. At such a young age, Sai has already been a part of sides in IPL, TNPL and Syed Mushtaq Ali Trophy.
RISE will work with Sai to build and expand his business through endorsements, content development and social media monetisation among others. By providing a long-term approach, RISE aims to amplify Sai’s presence beyond the cricket field while maximizing his brand value.
Nikhil Bardia, head of RISE Worldwide, said, “We are delighted to welcome Sai to RISE Worldwide. He has been one of the breakout stars of Indian cricket in recent times and one to watch out for. We have expertise in managing young and fast-rising cricketers and will draw upon those to build and grow Sai’s brand value while also looking at his unique characteristics to help position him as a brand.”
Among the cricketers on the RISE roster are Indian cricket captain Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Suryakumar Yadav, Shreyas Iyer, Krunal Pandya and young talents Ishan Kishan and Tilak Verma.
