ADVERTISING RATES for the upcoming ICC Women’s Cricket World Cup have reportedly been raised by 10–15% compared with the previous edition.
JioStar, the official broadcaster across both television and digital, is said to be charging Rs 1.5 lakh for a 10-second TV spot, while prime matches could see that rise to Rs 3 lakh, according to exchange4media. On JioHotstar, digital ad placements are priced at Rs 500–600 per CPM (cost per mille).
Industry experts the website spoke to noted that the upward revision reflects how rapidly women’s cricket has become a serious commercial property. “The prices have increased this year by around 10-15%. The reason is a growing interest in women’s cricket. The Women’s Premier League has already shown that fans are eager to watch and brands are keen to participate. The World Cup will only amplify this momentum,” the unnamed expert said.
The tournament kicks off on 30 September, with the hosts set to feature in the opening fixture. To drive attendance, organisers have introduced “record low pricing” for tickets, starting at just Rs 100 in the first phase of sales.
With growing fan enthusiasm and affordable entry points, JioStar is aiming to maximise the tournament’s reach and commercial impact.
