PHORCE Club Pvt Ltd, a company committed to building India’s Pickleball ecosystem, has announced the appointment of former Indian cricket stalwart Cheteshwar Pujara as the face of the brand.
Founded by Sujay Jairaj, Premal Shah, and Heman Ajmera, PHorce Club operates from designing and manufacturing equipment, to developing modern, accessible courts, and organizing nationwide tournaments and leagues.
Known for his focus, discipline, and consistency on the cricket field, Pujara epitomizes the very values the brand seeks to promote. His association is expected to accelerate awareness and adoption of Pickleball across India, positioning it as a sport for all ages, according to the release.
As part of its roadmap, PHorce Club will roll out nationwide campaigns, community-building initiatives, and a motivational content series featuring Pujara. Plans are also underway to launch PHorce Clubs in major cities and towns as hubs for recreation, fitness, and networking. On the social impact front, the company will partner with schools and NGOs to provide access to Pickleball and fitness resources for underprivileged children.
Pujara said, “The brand’s philosophy resonates deeply with me—true strength lies in persistence, focus, and collective growth. I’m delighted to be associated with PHorce Club. Together we want to encourage people across India to push their boundaries and discover the PHorce within.”
Shah added, “At PHorce Club, we see sport as more than fitness, it is a pathway to resilience, community, and collective growth. Through an integrated approach—from manufacturing world-class Pickleball equipment to developing courts and organizing nationwide tournaments, we are shaping an inclusive, active community. Cheteshwar Pujara embodies the PHorce mindset: focus, determination, and strength. With his support, we aim to take Pickleball beyond recreation and inspire every Indian to embrace both physical vitality and mental resilience.”
