JADEBLUE, India’s menswear and lifestyle brand, has announced star cricketer Jasprit Bumrah as its brand ambassador. Both JadeBlue and Bumrah share roots in Ahmedabad — and even the same initials, “JB.”
Founded in 1995 by brothers Jitendra Chauhan and Bipin Chauhan, JadeBlue began as a single-store menswear brand. Over time, it has grown into a symbol of authenticity, consistency, and excellence. The brand sees its association with Bumrah not merely as an endorsement but as a reflection of shared values: style rooted in character rather than appearances, per the release.
To commemorate the partnership, JadeBlue is launching an exclusive tribute line, “JB x JB”, inspired by Bumrah’s style and the brand. The collection spans Formal, Ethnicwear & Bespoke range.
Bumrah said, “Blue has always been close to me. First with India, then with Mumbai. I am delighted to represent JadeBlue; associating with the legacy brand is about connection for me.. same city, same values, same initials. Personally speaking, fashion isn’t about pretending, it’s about being real. That’s what JadeBlue stands for, and that’s why this feels personal.”
Jitendra Chauhan added, “For us, Jasprit isn’t only a cricketer, he’s someone who represents consistency, hard work, and individuality. That’s the same spirit JadeBlue was built on.”
Bipin Chauhan shared, “JB x JB is more than a partnership; it’s a coming together of two journeys that began in Ahmedabad and are now inspiring people everywhere.”
