English top-flight football club Aston Villa Monday confirmed adidas as their new kit supplier from next season on in a record multi-year deal.
Villa have negotiated an early exit from their kit deal with Castore and will wear adidas after the club secured Champions League qualification in the Premier League for the first time. They follow Newcastle United, who announced an early exit from their Castore partnership to switch to adidas for the 2024-25 campaign.
UK’s Telegraph had reported in January that Villa had agreed a deal with adidas from 2024/25 worth ‘multi-millions of pounds’. It is worth noting that the club’s owner Nassef Sawiris holds a 7% stake in adidas.
Newcastle’s incoming five-year kit manufacturing deal, meanwhile, is reportedly worth upwards of £30 million ($38.15m) per season, having agreed an ‘elite’ package with adidas.
From June, the Villans will wear adidas for the first time in their history with the iconic sportswear brand supplying match kit and training wear to all men’s, women’s and junior teams.
The announcement follows an exciting season for Villa with the men’s team securing a place in the UEFA Champions League for the first time and reaching the semi-final of the UEFA Europa Conference League as well as the Women’s team firmly establishing themselves as a mainstay at the highest level of domestic competition since their promotion in 2019-20.
Chris Heck, president of Business Operations at Villa, said: “We believe we should be judged by the company we keep and so we are delighted to announce our partnership with adidas, one of the biggest and best sports brands in the world. This partnership represents an exciting new chapter for Aston Villa Football Club as we look to position ourselves consistently amongst the top football clubs globally.
“The announcement of the partnership with adidas, the biggest technical partnership in the club’s history, follows the announcement of our new front-of-shirt partner, Betano, a couple of weeks ago and marks another milestone on the journey to grow our business on the global stage. We cannot wait to show the fans the new home shirt for the upcoming season, a season which will see UEFA Champions League football at Villa Park for the first time in the club’s history.”
Nick Craggs, Global Football general manager, adidas, said: “We are delighted to announce and share with fans adidas’ new partnership with Aston Villa Football Club. To partner with the club for the first time in our histories is a signpost for an ambitious future together; from the foundation of making the best product for both athlete and fan, to sharing stories and moments that will connect us with Aston Villa fans the World over.”
Details of the first adidas Aston Villa kits will be revealed via club and adidas channels.
