NASCAR and Night, a leading media and entertainment company representing creators and artists, have announced the launch of the NASCAR 25 Creator Series, a first-of-its-kind competitive streaming series designed to bring the thrill of motorsports to gaming fans around the world.
The Creator Series features eight influential gaming personalities across Twitch, YouTube, TikTok, and Instagram, including TimTheTatman, CouRageJD, YourRAGE, Emiru, ExtraEmily, Agent00, RayAsianBoy, and StableRonaldo. Over four events running from October to February, these creators will go head-to-head in NASCAR 25, testing their racing skills in a new digital format.
Each event will stream live on creator channels and NASCAR’s official Twitch, complemented by a master NASCAR broadcast featuring professional commentary, guest drivers, and a “RedZone-style” experience led by Mamba Smith. NASCAR driver Carson Hocevar, also an active Twitch streamer, joins the debut race as a guest competitor, bridging the gap between real-world racing and digital entertainment.
Launching 29 October following the release of NASCAR 25 from iRacing Studios, the series will include multiple races per event, with creators competing for a $100,000 grand prize and $20,000 in performance bonuses. Fans can also vote for their favourite drivers and engage through live streams, social activations, and behind-the-scenes content.
Fans can expect:
* 32 live streams across creator channels
* 100+ social activations including highlights, behind-the-scenes content and fan clips
* NASCAR.com coverage and exclusive NASCAR social posts including an official broadcast on NASCAR’s Twitch channel
* Custom creator racing suits, on-stream assets, and immersive fan experiences
NASCAR VP, interactive & emerging platforms Nick Rend said, “The NASCAR 25 Creator Series is about connecting the next generation of fans to the sport through the voices and personalities they already love online. By bringing together top-tier gaming talent with NASCAR’s high-speed action, we’re creating an entertainment experience unlike anything else in motorsports.”
Night founder & chief executive officer Reed Duchscher added, “Over the last ten months we’ve worked closely with NASCAR to help them better connect with younger audiences online. The NASCAR 25 Creator Series is a first-of-its kind sports initiative that puts personality and entertainment first.”
