ARTH BY EMCURE has launched a new campaign titled ‘Invest in Iron’ featuring MS Dhoni, released on World Iron Deficiency Day. The initiative aims to raise public awareness about anaemia and highlight the importance of maintaining adequate iron levels, an issue that continues to affect a large proportion of India’s population, a media rleease said.
The campaign spotlights fatigue as one of the earliest indicators of iron deficiency and draws attention to the particularly high rates of anaemia among Indian women. In the campaign film, Dhoni encourages people to recognise early warning signs and take a more proactive approach to monitoring their health, the release said.
Emcure Pharmaceuticals executive director Namita Thapar said, “At Arth, our commitment has always been to educate first, whether it was the importance of sleep earlier or iron today. Our purpose is to empower people with knowledge so they can make informed decisions about their well-being. With ‘Invest in Iron,’ we want India to recognise that monitoring iron levels is essential to maintaining everyday energy and long-term health. Making this simple investment today can improve the quality of life for millions.”
