TIMES NETWORK, the broadcast arm of the Times Group, has announced the global expansion of Pickleball Now, the world’s first dedicated pickleball television channel available on Connected TV and digital platforms.
Positioned as a complete destination for the sport, the channel offers live coverage of international tournaments, curated highlights, interviews, tactical analyses, behind-the-scenes features, player stories, and comprehensive global pickleball news.
Since its launch, Pickleball Now has featured major tournaments across India, the United States, Australia, and other regions, including NPL Australia in Sydney and Brisbane, the PWR DUPR India Masters, and the Pickleball World Cup, contributing to a rapidly growing international fanbase.
Strengthening its commitment to the sport, the channel will broadcast the inaugural edition of the Indian Pickleball League live from 1 December. The league is sanctioned by the Indian Pickleball Association and recognised by the Ministry of Youth Affairs & Sports (MYAS).
With global interest in pickleball rising, the channel is expanding its programming slate to include live tournament coverage from around the world, the PWR World Tour 2026 (covering Japan, the UK, Italy, the USA, Brazil, and more), skill development content, rules and strategy explainers, equipment reviews, community stories, and youth-oriented programming.
Distribution will extend across smart TVs, connected devices, and OTT platforms in India and international markets. In the Indian subcontinent, viewers can access live tournament streams via Times Play, JioTV, JioTV+, Airtel Xstream, DailyHunt, and OTT Play. Globally, the rollout will begin on BOTIM, Distro, YuppTV, and Rumble, with further integrations planned across the US, MENA, ANZ, the UK, and additional regions.
Commenting on the expansion, Times Network said, “Pickleball is witnessing unprecedented growth worldwide, and Pickleball Now marks a significant step in delivering high-quality, year-round coverage to a global audience. Being the first sports channel in the world focussed on Pickleball, we are excited to scale our international footprint and collaborate with leading leagues to build a truly global pickleball ecosystem that connects fans, athletes, and leagues across continents.”
