SONY PICTURES NETWORKS INDIA (SPNI), the home of the Australian Open in India since 2015, has reinforced its long-standing relationship with Tennis Australia by extending its exclusive broadcast partnership.
Under the renewed agreement, SPNI will continue to hold exclusive television rights, along with comprehensive digital rights, for the next three seasons across India and the wider Indian subcontinent. This includes coverage in Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka.
The extension ensures that tennis fans across the region can continue to experience the action from Melbourne Park through multi-language broadcasts, further enhancing accessibility and reach.
Widely regarded as the curtain-raiser to the global tennis season, the Australian Open sets the tone for the year with its high-intensity competition and iconic moments. Over the years, legends such as Roger Federer, Serena Williams, Novak Djokovic and Rafael Nadal have lifted the coveted trophy, cementing the tournament’s place in tennis history.
SPNI chief revenue officer – distribution & international business and head business Rajesh Kaul said, “The Australian Open has become a marquee event for tennis fans across India and the subcontinent, and we are delighted to extend our decade long partnership with Tennis Australia. This renewal reaffirms Sony Sports Network’s commitment to bringing the most prestigious global sporting events to our audiences, backed by our deep understanding of viewer preferences across platforms. With comprehensive coverage on both television and digital, a live studio show featuring expert panelists, multilanguage broadcasts with expert commentary and engaging highlight content, we aim to deliver an immersive experience for the first Grand Slam of the year that brings the energy and excitement of Melbourne Park closer to fans than ever before.”
Tennis Australia CEO Craig Tiley added, “We’re delighted to extend our partnership with Sony Pictures Networks India, a broadcaster that has played a major role in bringing the excitement of the Australian Open to millions of passionate fans across the region. India and the subcontinent have an incredibly deep connection to tennis, and this agreement ensures they’ll continue to enjoy the very best of Melbourne Park across every screen. Together with SPNI, we’re committed to delivering world class coverage, unforgettable stories and a viewing experience that captures everything that makes the AO one of the great global sporting events.”
