Cleartrip has unveiled its latest ad film featuring its new brand ambassador and cricketing legend, Mahendra Singh Dhoni. In this debut innings, Dhoni, also known as Captain Cool, showcases three quirky avatars – a pilot, a darbaan (doorkeeper), and a traveler – urging first-time users to choose Cleartrip for their travel bookings to enjoy fantastic offers and unmatched flexibility on flights, hotels, and buses, all under the brand’s promise of ‘ClearChoice’. This campaign comes at the perfect time, just ahead of the summer travel rush, aiming to appeal to a broader audience and expand Cleartrip’s market presence.
The film embodies Cleartrip’s vision of reaching out to a larger demographic by introducing them to the brand’s unique value proposition through relatable moments that resonate with every traveler. Through the storyline, the ad addresses common pain points faced by travellers, especially regarding last-minute cancellations and modifications. Dhoni, in his characteristic style, assures users that booking journeys with Cleartrip is hassle-free and flexible.
A distinctive aspect of the campaign is Cleartrip’s bold claim that new customers are fortunate if they haven’t yet booked with them. This unconventional and attention-grabbing approach, suggesting luck in not choosing their service, reflects Cleartrip’s signature disruptive marketing strategy.
Prahlad Krishnamurthi, CBO, Cleartrip, stated, “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency, and we believe he is the perfect Captain for us and our travellers from across the country.”
