SBI LIFE INSURANCE has appointed Indian cricketers Rishabh Pant and Ravindra Jadeja as its new brand ambassadors, unveiling them as ‘Jolly’ and ‘Polly’: two distinctive characters designed to inspire individuals to pursue their ambitions while ensuring their family responsibilities remain financially secure.
Rooted in the brand philosophy ‘Apne Liye, Apno Ke Liye’, Jolly and Polly reflect a powerful yet simple insight: personal dreams and family obligations are not mutually exclusive. By safeguarding the financial needs and aspirations of loved ones, individuals are empowered to chase their own goals with confidence and peace of mind.
‘Jolly’, portrayed by Pant, symbolises instinct, optimism and the courage to embrace life fully. Through his character, the campaign highlights that financial planning is not a limitation on freedom, but a means of protecting and enabling it. In contrast, ‘Polly’, personified by Jadeja, represents calmness, assurance and long-term perspective. He brings clarity to conversations around preparedness, reinforcing the idea that responsible planning strengthens both personal ambition and family security.
As part of the campaign, SBI Life has launched two television commercials. The first follows a young woman who chooses to pursue a career in wrestling, prompting concern within her family. Jolly and Polly help reframe the discussion by demonstrating how financial protection through SBI Life gives the family confidence and allows her to follow her passion. The second TVC centres on a man who decides to transition into practising women’s rights law, raising questions about his family’s financial future. Through Jolly and Polly, the narrative underscores that when a family’s financial foundation is secure, individuals are free to pursue purpose-driven careers that create meaningful impact.
SBI Life Insurance chief – brand, corporate communications and CSR Ravindra Sharma said, “India is witnessing a generational shift in aspirations, where individuals want to live meaningful, purpose-driven lives while staying committed to their familial responsibilities. At SBI Life, we believe life insurance enables this balance. ‘Jolly & Polly’, bring this belief to life in a simple, relatable way, showing that when people are financially prepared for their loved ones, they can move forward with confidence. Our philosophy of ‘Apne Liye, Apno Ke Liye’ reflects the insight that assurance about financial safeguards for loved ones’ future empowers individuals to pursue their own aspirations.”
He further added, “By bringing these characters to life through our brand ambassadors Rishabh Pant and Ravindra Jadeja, we are creating a narrative that evolves over time moving conversations about life insurance away from fear and towards empowerment, confidence, and everyday relevance. This campaign underscores our long-term commitment to making life insurance more relatable, strengthening both brand affinity and understanding of life insurance as a vital pillar of financial well-being.”
Pant expressed, “The youth of our country have big dreams, and I’ve always believed in creating opportunities that help those dreams take flight. In fact, the brand’s commitment to empower individuals to shape a future full of possibilities connects deeply with me. Personally, I live by the principle of pursuing what excites me and as Jolly, I’m encouraging families to let their young ones chase their passion. So being the brand ambassador for SBI Life feels natural, as the spirit of supporting dreams and creating endless possibilities resonates intrinsically with me.”
Jadeja commented, “Being the brand ambassador of SBI Life gives me a unique opportunity to engage meaningfully with households across the country and be part of their living room conversations. As Polly, I’m encouraging individuals to plan thoughtfully so they don’t have to compromise on family responsibilities while pursuing personal dreams. It’s humbling to join SBI Life on this mission to help individuals and families believe that balancing personal aspirations with family goals is not only possible but empowering too. I sincerely hope we can spark a cultural shift and make a positive impact on our nation’s progress, one individual and one family at a time.”
