LADIES PROFESSIONAL GOLF ASSOCIATION (LPGA) has announced the appointment of Chad Coleman as its new chief marketing officer, effective 3 February. In the role, Coleman will oversee the LPGA’s global marketing, brand, communications, content and fan-engagement strategy, with a mandate to accelerate audience growth, strengthen connections with younger fans and elevate the global profile of the LPGA’s athletes and competitions.
Coleman will report directly to LPGA commissioner Craig Kessler and will join the organisation’s executive leadership team. The search process was supported by Elevate Talent.
A graduate of the University of Arkansas, Coleman is an avid golfer and is based in North Dallas, Texas.
He brings more than 15 years of experience in building, scaling and monetising global sports and entertainment brands. Most recently, Coleman served as chief brand officer at Dude Perfect, where he led global brand and content strategy and shaped creative storytelling across marketing campaigns, content initiatives and partnerships. During his tenure, Dude Perfect more than doubled its global fanbase to over 120 million followers, while its content amassed more than 20 billion views across YouTube and social platforms worldwide, per the media release.
Before joining Dude Perfect, Coleman spent eight years in the golf industry at Callaway Golf, where he held the role of director of social media and brand partnerships. There, he played a key role in driving digital growth and enhancing brand engagement within the sport.
Kessler said, “Chad is a proven brand builder with a rare combination of deep golf knowledge, strong industry relationships, and modern content expertise. In our conversations whether with athletes, brands, or people he has worked with throughout his career the feedback has been overwhelmingly clear: Chad understands how to scale platforms, tell compelling stories, and connect with fans in authentic ways, especially younger audiences. As we continue to build momentum and invest in visibility and storytelling, Chad’s experience and creative instincts will be a tremendous asset to the LPGA.”
Coleman added, “The LPGA has an incredible story to tell, and I’m excited to join at a moment of real momentum, as the Tour’s growth, global relevance, and fan engagement continue to accelerate. I believe deeply in building content that resonates, travels across platforms, and meets fans where they are, especially the next generation. As a girl dad, this opportunity carries added meaning, and I’m energized to help expand the LPGA’s reach, elevate its athletes, and contribute to a brand that’s creating opportunity and inspiration on a global stage.”
