SPORTZ INTERACTIVE has unveiled a new corporate identity as SI, marking a significant milestone in its evolution from a digital solutions provider to a global enterprise partner within the sports ecosystem.
Over the past 24 years, SI has worked closely with some of the most influential organisations in Indian sport, partnering with bodies such as the BCCI and ICC, and supporting leading leagues including the Indian Premier League (IPL) working with seven of the ten IPL franchises, the Pro Kabaddi League (PKL), Women’s Premier League (WPL), ILT20 and the Indian Super League (ISL).
Alongside its domestic footprint, SI has also played a pivotal role in expanding the presence of global sports brands in India. According to the media release, the company has supported organisations such as the National Basketball Association (NBA) and the Ultimate Fighting Championship (UFC) in building deeper fan engagement through localisation, content strategies and platform-led initiatives.
Central to SI’s transformation is FanOS – the Fan Engagement Operating System for Sports Organisations. Developed through long-term partnerships with federations, leagues, franchises, broadcasters and media platforms, FanOS integrates SI’s capabilities across data, experiences and activations into a modular ecosystem. Designed to enable consistent and scalable fan engagement across platforms, seasons and audience segments, FanOS follows a Customisable Off-The-Shelf (COTS) model, combining enterprise-grade reliability with the flexibility required to deliver fan-first digital experiences.
As part of this rebrand, SI has emphasised its focus on democratising access to advanced sports technology. While the company will continue to work with tier-one global organisations, the new identity also reflects a long-term commitment to tier-two and tier-three entities, including emerging leagues, state associations and niche sports. These groups, SI noted, have traditionally found enterprise-level digital tools difficult to access.
SI CEO Siddharth Raman said, “Built on our 24-year legacy in India, FanOS introduces a vertical stack of productized offerings designed to help leagues, federations, franchises, and brands ‘win off the field’ through an always-on digital strategy. By combining enterprise-grade infrastructure with tech-enabled content creation, we solve for the unique seasonality of the Indian market, ensuring fans stay engaged 365 days a year. This is our stake in the ground to professionalize the ecosystem as we collectively build toward India’s Olympic and global sporting aspirations.”
