BUDWEISER 0.0 marked a unique moment in the ICC Men’s T20 World Cup Trophy Tour by bringing the iconic trophy to Lollapalooza India 2026. Displayed at the Budweiser Brew District on 24 January, the ICC Men’s T20 World Cup Trophy became a major attraction, offering thousands of fans a rare opportunity to see the coveted silverware up close.
International cricket great Jonty Rhodes was present on-site, anchoring the Trophy Tour experience and engaging with fans throughout the day. His involvement added a sense of legacy to the occasion, bridging the rich history of the sport with a new generation of fans in an atmosphere shaped by music and live entertainment.
By placing the ICC Men’s T20 World Cup Trophy at the heart of Lollapalooza India, Budweiser 0.0 created a distinctive cultural crossover. The activation underlined the brand’s philosophy of going beyond traditional sponsorships to deliver experiences that seamlessly blend sport, music and culture.
Rhodes said, “The World Cup Trophy represents years of passion, competition, and dreams. To see it shared with fans at Lollapalooza, especially with a younger, music-first audience, was powerful. It’s a great reminder that the spirit of cricket continues to evolve and find new stages.”
AB InBev India vice president – marketing & trade marketing Vineet Sharma added, “Lollapalooza India gave us the opportunity to bring together two powerful passions in a way that felt natural and fan-led. By placing the ICC Men’s T20 World Cup Trophy within the festival, we gave fans a chance to engage with the game they love in a completely different setting. For Budweiser 0.0, this is what meaningful brand building looks like, when sport, music, and community come together, and fans feel part of something iconic.”
