CARRIE ASK has been appointed president and chief executive officer of Wilson Sporting Goods, and will also join the Executive Committee of Amer Sports, effective 1 March.
Ask is an experienced global brand leader with a strong track record across the apparel, retail, sports and outdoor sectors. She is widely recognised for building high-performing international teams and driving improvements in both consumer experience and financial performance. Over the course of her career, she has held senior leadership roles at Nike and Levi Strauss, most recently serving as Chief Executive Officer of Helly Hansen. She began her professional journey as an officer in the United States Navy, serving domestically and overseas.
Andrew Page, who has acted as interim president and CEO of Wilson since September 2025 while continuing in his capacity as group chief financial officer of Amer Sports, will now focus fully on his CFO responsibilities, supporting the company’s broader growth strategy.
Amer Sports CEO James Zheng said, “We are excited to welcome Carrie to the Wilson and Amer Sports team. Carrie brings a great mix of experiences that will be instrumental for Wilson’s growth strategy. This includes global brand leadership experience, direct-to-consumer transformation and wholesale experience, along with deep experience in both the US and global markets. With Carrie’s leadership, I am confident that Wilson can reach the next level.”
Ask shared, “It is with humility and great excitement that I join the Wilson and Amer Sports teams. Wilson is an iconic and truly inspiring brand representing the pinnacle of sports, performance, and team spirit. I look forward to partnering with the entire team to further accelerate the track record of success and build new capabilities to lead the company to the next phase of growth.”
