JK LAKSHMI CEMENT has been announced as the principal sponsor of Rajasthan Royals for the 2026 season of the Indian Premier League (IPL).
As part of the agreement, the JK Lakshmi Cement logo will feature prominently on the back of the Rajasthan Royals match jersey. Throughout the season, the brand will also gain visibility across team training gear, in-stadium branding and match-day digital content.
JK Lakshmi Cement has maintained a strong presence in Rajasthan for decades through its manufacturing facilities, distribution network and long-standing relationships with dealers, contractors and local communities.
The partnership with Rajasthan Royals reflects this shared regional connection, linking a company that has contributed significantly to the state’s industrial development with a franchise that represents Rajasthan on one of India’s largest sporting platforms, according to a media release.
JK Lakshmi Cement president and director Arun Shukla shared, “The journey of Rajasthan Royals is similar to ours: strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in. We see this partnership as a way to bring our stakeholders closer to the T20 energy and the shared values of trust and consistency, from individual homes in smaller towns to big infrastructure projects in big cities.”
Rajasthan Royals chief operating officer Alok Chitre added, “We are happy to have JK Lakshmi Cement as our principal sponsor for Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond. We look forward to working with fans and communities throughout the season.”
