ZYDUA WELLNESS HAS announced its entry into the performance and sports hydration segment with the launch of Glucon-D Recharge, marking a strategic expansion of its flagship Glucon-D brand. The company has also onboarded fitness icon Milind Soman as brand ambassador to lead the new campaign.
The launch signals a repositioning of Glucon-D from a traditional instant energy drink to a science-backed hydration and performance-focused offering aligned with rising fitness awareness and lifestyle-driven consumption in India.
Zydus Wellness said the move comes at a time when consumer behaviour is shifting toward everyday fitness and sustained activity rather than occasional or high-intensity exercise.
“India’s fitness paradigm is undergoing a decisive shift,” said Tarun Arora, CEO of Zydus Wellness. “We see this as a strategic inflection point to reimagine Glucon-D—from a trusted source of instant energy to a future-forward brand enabling sustained, everyday movement.” He added that Glucon-D Recharge is designed to support active consumers with energy and hydration solutions that are both accessible and science-driven.
Milind Soman, known for his advocacy of consistent and sustainable fitness, will front the campaign for the new product. “Fitness is not about intensity or perfection—it’s about consistency and everyday movement,” Soman said, adding that the product aligns with his philosophy of building healthy habits over time.
