LAURITZ KNUDSEN Electrical and Automation has renewed and strengthened its association with Mumbai Indians for a second year.
Per an official release, the first year of the partnership “delivered strong momentum, with high visibility and growing consumer engagement”. Throughout this IPL season, Lauritz Knudsen will remain prominently visible across the entire Mumbai Indians ecosystem — including centre‑placement on the team jersey, comprehensive digital presence, and fan‑focused engagement touchpoints. This year, the partnership will be further elevated through new high‑impact initiatives and on‑ground integrations.
The release quotes Lauritz Knudsen Zone president, Greater India, Deepak Sharma as saying: “Cricket holds a unique place in India, bringing people together at scale, and this association allows us to connect our purpose with a wider national sentiment. As we continue to support India’s growth journey, such sporting platforms play an important role in reinforcing our commitment.”
Lauritz Knudsen Electrical and Automation COO Naresh Kumar added in the release: “…As we continue scaling our presence across India, this association remains central to bringing our Powering India Non Stop promise to life in a meaningful and relevant way.”
