ARIES AGRO LIMITED, a leading player in micronutrients and specialty plant nutrition, has announced the onboarding of former Indian cricket captain Sourav Ganguly as “brand champion” for the group.
Founded over 55 years ago, Aries Agro has built a strong presence in India’s agri-inputs sector, focusing on improving farm productivity through scientific plant nutrition solutions. The company said the partnership is aimed at strengthening its connect with farmers and rural markets across the country.
Commenting on the appointment, Aries Agro CMD Dr Rahul Mirchandani is quoted in a company release as having said: “Sourav Ganguly embodies leadership, resilience, and performance under pressure – values that resonate deeply with Aries Agro’s journey. His ability to transform Indian cricket aligns with our mission to bring innovation and credibility to Indian agriculture. Together, Aries Agro and Sourav will champion a future defined by fearless ambition, team-driven success, and enduring credibility – on the field and in the field.”
The company stated that the collaboration will focus on enhancing farmer engagement, driving awareness around modern agricultural practices, and reinforcing Aries Agro’s positioning as a trusted partner in improving crop productivity. It also aims to bridge rural and corporate audiences, further enhancing Aries Agro’s premium positioning, while reinforcing the message of “Better crops, Better future”.
