ATHLEISURE AND LIFESTYLE BRAND, playR, has entered into multi-team official merchandise partnerships in the ongoing Indian Premier League season.
While it has continued partnerships with Chennai Super Kings and Sunrisers Hyderabad, it has for the first time partnered with Lucknow Super Giants. playR has cumulatively partnered with 8 of 10 IPL teams since its inception, and previously served as an official merchandise partner for multiple franchises across seasons, a media release said. Through these partnerships, playR is responsible for producing, distributing official jerseys, fan wear and lifestyle merchandise, enabling fans to engage more closely with their favourite teams.
playR offers a wide range of products including sports apparel, cricket equipment, accessories and training gear, blending performance-driven sportswear with everyday lifestyle merchandise. The brand has a growing presence through its e-commerce platform and multi-brand retail outlets, while expanding partnerships across major sporting properties, the release said.
