SPORTS BRAND AND RCB sponsor, PUMA India, has unveiled #RCBEverywhere, a fan-led movement launched by RCB stars Virat Kohli alongside Rajat Patidar and Krunal Pandya, encouraging fans to take the team’s jersey beyond stadiums and into everyday life.
The campaign was kicked off through a social media post featuring Kohli and the RCB squad, where players directly call on fans to take the jersey everywhere, from everyday routines to milestone moments, turning it into a visible expression of fandom beyond matchdays, a media release said.
Building on this, the campaign also brings in the viral Kumbh Mela fan, whose act of wearing the RCB jersey at one of the world’s largest gatherings became a defining cultural moment last season. His story now anchors the larger idea behind #RCBEverywhere, celebrating how fans organically carry the jersey into unexpected, real-world settings. With #RCBEverywhere, PUMA India is now encouraging supporters to take this tradition even further by wearing the jersey in everyday moments, sharing it online, and unlocking rewards such as matchday tickets and signed merchandise.
