CARIBBEAN BEER BRAND Carib Premium Strong Beer has appointed West Indies cricket stars Nicholas Pooran and Dwayne Bravo as its official brand ambassadors in India, marking a major step in its expansion strategy in one of the world’s fastest-growing alcohol markets.
The announcement was made at a launch event in Lucknow, leveraging the ongoing IPL 2026 season, where both players are actively involved. The move is designed to build brand equity in India, create emotional resonance through sport and culture integration, leverage IPL’s massive reach as a marketing platform.
