CHENNAI: India Yamaha Motor Pvt. Ltd. (IYM) Monday announced that it is now the official sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season.
Building upon the success of the first-ever MotoGP Bharat in 2023, IYM is proud to deepen its connection with the MotoGP.
As a testament to this partnership, the logo of IYM’s brand campaign, ‘The Call of the Blue,’ will prominently feature on the front cowls of both Fabio Quartararo’s and Alex Rins’s YZR-M1 bikes throughout the season. The collaboration not only strengthens the bond between IYM and the Yamaha MotoGP team but also symbolizes a new era of camaraderie and excitement for Yamaha enthusiasts in India.
Commenting on the association, Eishin Chihana, chairman, Yamaha Motor India Group said, “IYM is thrilled to become the newest sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season. The collaboration not only strengthens our bond with MotoGP but also signifies a new phase of aspiration and enthusiasm for Yamaha enthusiasts in India. By prominently featuring ‘The Call of the Blue’ logo on Fabio Quartararo’s and Alex Rins’s YZR-M1 bikes, we aim to ignite greater enthusiasm among young Indian fans to embrace Yamaha’s legacy associated with the thrill of racing. This collaboration is a big step in our journey to connect with the youth and Yamaha fans in India.”
MotoGP is the premier motorcycle racing championship and one of the biggest sporting spectacles in the world. It is an exciting platform for racing enthusiasts to witness the most powerful and fastest bikes as well as the most skilled riders on the planet. Yamaha has a long and successful history in MotoGP and a rich legacy of more than 500 Grand Prix wins. IYM’s sponsorship to the Monster Energy Yamaha MotoGP Team is the first of its kind investment by the brand to promote the motorsports culture in India and at the same time provide greater awareness about Yamaha’s technological prowess in the world of racing.
