NEW DELHI: Franchise India Knowledge Services, a division of Franchise India, a leader in franchise development, Friday announced its collaboration with Basketball Training Systems, Inc. (BTS), a leading licensor of youth basketball business and training systems.
This strategic partnership aims to bolster the presence of BTS in the rapidly growing Indian market.
Basketball has witnessed a surge in popularity in India, emerging as one of the fastest-growing sports in the country. With deep expertise in fostering diverse franchises, Franchise India Knowledge Services is poised to leverage its extensive resources and workforce to tap into this burgeoning market, which boasts a population of over 1 billion people.
Satyam Garg, executive director of Franchise India Knowledge Services, expressed enthusiasm about the collaboration, stating, “We are committed to bringing best-in-class companies to the Indian market, and our partnership with BTS aligns perfectly with this vision. After careful consideration and observation of the increasing popularity of basketball in India, we believe that now is the opportune moment to introduce the BTS brand to our country. With BTS’s stellar lineup of NBA players and seasoned management team, we are excited to offer top-notch basketball experiences to the youth in India.”
Richard Campbell, CEO of BTS, highlighted the growing interest in their services, attributing it in part to the NBA’s expansion into international markets. He emphasized the significance of partnering with a reputable organization like Franchise India to ensure effective market penetration and delivery of exceptional basketball experiences to Indian youth. Campbell expressed gratitude for the extraordinary experience of collaborating with the Franchise India team and anticipated building numerous BTS locations across India with such a seasoned partner. He also emphasized the visibility gained through their association with NBA players, which generates excitement in the marketplace.
BTS offers comprehensive youth basketball training systems, programs, and curriculum designed to support the operation of successful year-round youth basketball training businesses.
